Instructions were received only 10 working days before hitting the road, and Coca Cola’s agents, “The Communications Agency”, were delighted that DWT were able to make two tractor units and two 12m hospitality trailers available for the full graphic wrap and modification work required. By sticking to a gruelling schedule the work was completed within 10 days and the trailers were ready for presentations to 3,000 people nationwide.

The trailers used were two 12m double gullwing trailers from DWT’s fleet of over 50 hire trailers which are available for spot hire or tours. Opened up these units provided enough space inside for Coca Cola to present to senior purchasers in groups of 30 around the country.

One source was quoted as saying “They look better than the Christmas trucks”. Judge for yourself.