Launch of latest Xbox - July 2010

2010 saw the world wide launch of the latest technology from Microsoft with the Xbox and in conjunction with their American agency Sparks on Line.  DWT were pleased to supply a fleet of suitably modified 9.0 metre articulated Demonstration Trailers and some of the tractor units to meet the most pressing deadlines.  Based on the Client approved creative designs the required works were put in hand and close liaison was maintained not only with designers and specifiers flown in from the States on dedicated visits but also wtih specialist contractors for the hi end spec air conditioning and audio visual systems incoroporated.  With the European roll out a watching brief involved contact with logistics companies in UK, Spain, Germany, France, Italy and parts of Scandinavia - in fact a thoroughly European activity complementing parallel activity in Japan, Australia and of course the USA.  A great Road show activitiy which is still ongoing.