A really wide brief from Xerox

Xerox commissioned DWT to source a mobile presentation unit suitable for demonstrating eight of their Wide Format print solution products around the Europe. The overall design of the trailer had to enhance the value of the Xerox brand as well as being optimised to demonstrate a number of the end to end Xerox Wide Format solutions. The overall image was to continue the new event branding of this division.

The interior was to reflect the high performance, technology and impact which Xerox pride themselves upon. The Wide Format Showliner unit successfully filled the brief of a self contained mobile demonstration facility to be used by Xerox and their European Partners.

DWT project managed the complete interior fit out and external livery of the trailer together with the logistical aspects of the product installation. DWT currently advise on the planning of the European roadshow and provide a unit manager and assistant to ensure the trailer is fully deployed at all venues from Trondheim to Seville. In the words of Production Marketing Xerox Europe “DWT take the pain
out the entire project. In each country the Showliner has visited turnover in the following three months has increased by 30%”