NIVEA - The art of seduction

The team’s vision was that the boudoir should provide girls with everything they might need, emotionally and physically, to refresh themselves after a hectic day.

Nivea loved the convincing, emotional message which truly reflected the experience of the product.

And positioned at city centre sites, close to offices and going out hot spots, young consumers couldn’t resist stepping inside to snap up 180,000 samples over a three-week period