‘Exhibition hall’ hits the road with DWT

How do you get 24 trade displays under one roof – and then take them on the road?

That was the dilemma for Dream Marketing International, which promotes component suppliers to major motor manufacturers throughout Europe.

One phone call to leading mobile exhibition unit supplier DWT, and a spacious solution was found.
By turning one of its super-sized Prestige II units into a ‘mobile exhibition hall’, each of Dream Marketing’s 24 clients were provided with a smart display pod within the hall – and the chance to visit the head offices of 17 world-class motor manufacturers in just four weeks.

John Aldridge, managing director of Dream Marketing, explains: “I needed the largest vehicle possible to maximise exhibition space for my clients, which DWT was able to provide where other exhibition trailer companies had failed.”

DWT’s professional Design and Build Studio restyled the unit’s interior to complement the cutting edge technology to go on display, fitting the exhibition pods neatly into the scheme. The exterior was redesigned in distinctive corporate livery to appeal to the brand-conscious motor industry.

Two experienced unit managers from DWT were despatched to take the show on the road, driving the trailer 3,500 miles in total, and setting up at each of the tour destinations in the UK, Germany, France and Belgium.

“Before establishing my own company, I attended trade shows all around the world,” says John, “but I quickly became disillusioned with meeting the same marketing people and not having the opportunity to showcase to those I consider to be right people.

“Using DWT’s Prestige II unit, my clients could take their technology direct to buyers and meet those who count – the engineers, designers and professionals within the motor manufacturing industry, who don’t usually attend static trade shows.

“Following the tour, the feedback from my clients was exceptional – they had taken their components to the heart of the motor industry 17 times over within just four weeks.

“Behind that success was DWT’s expertise, punctuality, organisation and professionalism. They offer exactly what I need to make my events a success; the right exhibition units and the right staff.”