Case Studies - Littlewoods Do Christmas Eleven Times with UK Roadshow

Littlewoods decided to launch their new Christmas catalogue in style by taking the show on the road to eleven locations to around the country. The unit was decked with Christmas trees and bauble balls and the top ten products, such as mobile phones, xboxes decorated the trees, while mannekins lined the catwalk displaying the new clothing range. Families milled around entering competitions, looking at the new catalogue whilst indulging in the rather tempting mince pies.

Working with the agency involved DWT met the brief in full even in the tight time scale from brief to being on the road. The vinyl wrapping for this 12m unit itself took 3 days, plus the alterations the client required to the interior, meant that this was very much a team effort from our boys in the workshop.

DWT assisted in the logistical support and planning of the tour. The tow vehicle is equipped with an on board generator to power the trailer with its fairy lights and music systems. The driver delivered the trailer to site and prepared the vehicle each morning ready for the public and staff.

The feedback from the agency and the client was that the tour had been a tremendous success and would be something they would consider again for the future.