Case Studies - Britvic Shakes Up Mixers & Juices Range

Leading soft drinks company Britvic required a light and airy roadshow vehicle to showcase the launch of a new, contemporary non-returnable bottle for its leading mixers and juices range, as well as two new flavours.

The new range was designed to improve the quality of mixed spirit drinks in pubs and bars, to provide easier handing for licensees and to better meet consumers’ preferences. In blind taste tests, consumers rated Britvic Tonic Water, Ginger Ale and Bitter Lemon as the best in the market, while no other flavour was beaten on taste.

DWT completely redesigned and refurbished one of their nine metre presentation suites to meet the brief, working very closely with Britvic’s marketing department in order to meet the all important launch date. The vinyl wrapping for the nine metre unit itself took just two days, whilst the interior was fitted out with a handmade bar with chiller cabinets and plasma screen. DWT are now traveling across the UK making ‘ a good spirit great’ with Britvic.